DITA Sunglasses

    What our ambassadors say about us

    DITA: Category of One

    Perfecting the Art of Eyewear

    For over 20 years, DITA has focused on one thing: perfecting the art of eyewear. We are not a fashion house license; we specialize in eyewear.

    • Unseen Craftsmanship: Every DITA frame involves extensive design, research, and development. The months of effort are evident when you hold a DITA frame.
    • Industry Benchmark: DITA’s standards are the benchmark for luxury eyewear.

    Serving Discerning Clientele

    DITA caters to the world’s most discerning clients, forming unique relationships in culture, style, sport, and entertainment.

    Design That Finds Beauty in Purpose

    Innovative Design Process

    • Focus and Discipline: Each design is treated independently, taking months from conception to production.
    • Transdisciplinary Approach: Designers and engineers from various fields, including automotive design, sculpture, and architecture, collaborate.
    • Experimentation: Designers experiment with ideas, technology, and materials outside traditional eyewear. Prototypes are refined until they meet DITA’s high standards.

    Key Features

    • Premium Lenses: Known for optical clarity, beautiful tintability, and superior color holdout.
    • Acetate Finishing: Uses a proprietary tumbling process for a beautiful finish and high-quality acetate.
    • Optical Coatings: Lenses feature AR coating to reduce glare, with a chemical hard coat for scratch resistance and durability.
    • Titanium Production: Utilizes high-grade Beta-Titanium, which is thin, durable, and flexible, weighing 1/3 of steel.
    • Hinge System: Designed with removable and replaceable parts for longevity.

    DITA’s History and Evolution

    1995: Brand Inception

    Founded in 1995, DITA reinvented eyewear by transcending conventions, creating discreet luxury with bold character frames and innovative technology.

    • Early Collections: Vintage-inspired frames from the 50s and 60s with bold colored lenses.

    1998: First Men’s Collection

    • Top Sellers: Double Agent and Agent 99, retro-inspired wrap frames with modern touches.
    • Celebrity Influence: Celebrities and musicians began wearing DITA frames.

    Milestones

    • 1999: Established relationships with highly regarded artisans in eyewear.
    • 2006: Focused on challenging preconceptions of eyewear design.
    • 2018: Opened a proprietary factory in Japan to invest in R&D for unique design and production methods.

    Celebrating Craftsmanship and Culture

    Craftsmanship

    • Expertise: True value lies in the effort and skill behind each frame, which can only be felt, not measured.

    Culture

    • Innovation: DITA’s designs are informed by art, architecture, cinema, and sport.
    • Collections: From ultra-thin acetates in the DITA-FEATHERLIGHT collection to luxurious titanium and custom hardware in the DITA-SERIES collection.
    • Heritage: A culture that transcends convention and offers a vision for the future as memorable as its past.

    Explore DITA’s collection at Sun of Japan and experience eyewear that combines tradition with innovation, creating a statement of luxury and individuality.

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