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DITA Sunglasses

DITA Acetate Tumbling
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OVER 25 YEARS OF HERITAGE

Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 25 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.

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    DITA. Category of one.

    FOR MORE THAN 20 YEARS, OUR FOCUS HAS
    BEEN ONE THING: PERFECTING THE ART OF EYEWEAR. WE AREN’T A FASHION HOUSE LICENSE. WE ARE SPECIALIZED.

    You can’t literally see the teams of designers, research and development, or the number of months it takes to perfect a single DITA frame. But you will always feel its presence when you hold it in your hands. Which is why DITA’s design and manufacturing standards are regarded as a benchmark by which other luxury eyewear brands are judged.

    Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 20 years in design and partners at the highest levels of manufacturing, DITA’s expertise is exceptional, earning a coveted reputation as a true leader in optical innovation.

    DITA has had the unique pleasure of serving the world’s most discerning clientele, challenging the old guard, and forging singular relationships within culture, style, sport and entertainment; affirming the brands position as individual as the product it creates.

    dita eyewear

    Design that finds beauty in purpose

    Focus. Discipline. Time. Sacrifice. Failure. Success. Qualities that make the ordinary extraordinary. Which is why each design is treated independently, taking months from conception to production.

    Grounded in a transdisciplinary approach to design, DITA engages the perspectives of designers and engineers whose expertise originates in fields ranging from automotive design to sculpture and architecture.

    Encouraging designers to experiment with ideas, technology and materials outside the realm of eyewear, the design studio spends months refining a single concept until a functional prototype is 3D printed, refined and produced. From our hinge system, to lenses and high-quality beta-titanium, the objective is simple: inspired design that finds beauty in purpose.

    PREMIUM LENSES

    Known for stunning optical clarity, beautiful tintability and superior color holdout.

    ACETATE FINISHING

    Our acetate frames use a proprietary tumbling process to achieve their beautiful finish.

    DITA uses some of the highest quality acetate available.

    OPTICAL COATINGS

    All lenses feature AR (anti-reflective) coating which reduces glare on the back of lenses, gradients, mirrors and flashes.

    An additional chemical hard coat increases scratch resistance and improves cleaning and durability.

    TITANIUM PRODUCTION

    DITA uses one of the highest grades of Beta-Titanium, which is thin, durable and extremely flexible.

    Our Beta-Titanium is 1/3 the weight of steel.

    HINGE SYSTEM

    Designed with parts that are removable and replaceable.

    DITA uses assembled hinges instead of heat stake for ultimate longevity.

    1995 The Brand inception

    The first DITA collections were vintage-inspired frames from the 50s and 60s. We scoured vintage stores in search of frames that we could base our designs off of. DITA’s look at the time was retro silhouettes with bold colored lenses such as aquamarine or yellow.

    1998 The first men’s collection

    Top sellers in this collection were the Double Agent and Agent 99, they were retro-inspired wrap frames with modern touches. This is when celebrities and musicians started wearing DITA frames. 

    dita eyewear

    In 1999, DITA establishes relationships with some of the world’s most highly regarded artisans in eyewear.
    Those relationships continue to this day. 

    In 2006, DITA hones in on its specialty design and production with one goal: to challenge preconceptions of what eyewear can be.
    The complexity of DITA’s design language requires months to perfect a single frame concept.

    In 2018, after over 20 years DITA opens its own proprietary factory in Japan further investing in R&D to develop unique design and production methods. DITA is one of the first independent eyewear companies to do so.

    dita eyewear 1

    Craftsmanship that celebrates the unseen

    What does it take to become an expert in your craft? Numbers alone can’t tell the whole story, because the true value of these efforts can’t be recorded at all, they can only be felt.

    Culture that transcends convention

    Informed by the currents of art, architecture, cinema and sport, DITA’s commitment to innovation has earned the trust of discerning clients across the globe.
    From innovating ultra-thin acetates in the DITA-FEATHERLIGHT collection, to luxurious titanium and custom hardware, or the character frames defined within the DITA-SERIES collection, the list of DITA’s innovations in eyewear is unrivaled, offering a vision for the future as memorable as it’s past. Our heritage speaks for itself: a culture that transcends convention.

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