Design that finds beauty in purpose
Focus. Discipline. Time. Sacrifice. Failure. Success. Qualities that make the ordinary extraordinary. Which is why each design is treated independently, taking months from conception to production.
Grounded in a transdisciplinary approach to design, DITA engages the perspectives of designers and engineers whose expertise originates in fields ranging from automotive design to sculpture and architecture.
Encouraging designers to experiment with ideas, technology and materials outside the realm of eyewear, the design studio spends months refining a single concept until a functional prototype is 3D printed, refined and produced. From our hinge system, to lenses and high-quality beta-titanium, the objective is simple: inspired design that finds beauty in purpose.
Known for stunning optical clarity, beautiful tintability and superior color holdout.
Our acetate frames use a proprietary tumbling process to achieve their beautiful finish.
DITA uses some of the highest quality acetate available.
All lenses feature AR (anti-reflective) coating which reduces glare on the back of lenses, gradients, mirrors and flashes.
An additional chemical hard coat increases scratch resistance and improves cleaning and durability.
DITA uses one of the highest grades of Beta-Titanium, which is thin, durable and extremely flexible.
Our Beta-Titanium is 1/3 the weight of steel.
Designed with parts that are removable and replaceable.
DITA uses assembled hinges instead of heat stake for ultimate longevity.