Eyevan 644 – The new shape of 643
The metal rim is a titanium version of the brand’s iconic Dharma Dot rim, which is also used in the 717D.
The brand’s original parts, the 3-pin caulking rivets are different in size, the double bridge is placed 0.7mm apart in front and back, and such as the commonly known military hinge, are placed in the details.
Eyevan 644 is the embodiment of the design team’s obsession to create a perfect brow-style even when viewed from the back.
Eyewear for fashion. 49 years of EYEVAN.
Now one of the items that play a key role in the style is eyewear. There are countless kinds of materials and shapes, such as metal, acetate, square shape and P3 shape. It is common sense to change eyewear according to TPO: Time, Place or Occasion. Eyewear’s select shop is also here and there, and everyone enjoys selecting eyewear in the same sense as clothes and shoes. However, what they took for granted was completely opposite until the early 1970s.
Eyewear, as a symbol of a pencil-geek, was just recognized as a tool for the purpose of correcting vision. The store staff was an optometrist wearing a white coat, which was far away from fashion. The Ivy’s Bible “TAKE IVY” was issued in 1965 and the appearance of students wearing eyewear could be confirmed, but young people who were sensitive to clothing at that time did not attempt to imitate that. Then, at what timing did it get involved with fashion?
1972 Reform to change medical device to fashion began.
Yamamoto Bojin Megane Co., Ltd. established Eyevan, Inc. Eyewear brand EYEVAN started with the concept of “Eyewear for dressing as a fashion accessory” for fashion brand Van Jacket presided by Mr. Kensuke Ishizu. Launching general optical frames.
Continue reading about the historic brand Eyevan in this Sun of Japan article