As an innovator/pioneer of an eyewear design, EYEVAN released EYEVAN CRAFT [DD-22] which was the origin of acetate-wrapped metal rim front structure in the 80’s. Eyevan 717E is inspired by good and old technique we have developed such a front as Acetate x Inner Metal rim – visible metal rim with acetate wrapped around that is quite unconventional. A structure of the top plastic part is also uniquely formed with visor-look alike, and applying FLAT lens makes its design even more unordinary and creative.
Eyewear for fashion. 49 years of EYEVAN.
Now one of the items that play a key role in the style is eyewear. There are countless kinds of materials and shapes, such as metal, acetate, square shape and P3 shape. It is common sense to change eyewear according to TPO: Time, Place or Occasion. Eyewear’s select shop is also here and there, and everyone enjoys selecting eyewear in the same sense as clothes and shoes. However, what they took for granted was completely opposite until the early 1970s.
Eyewear, as a symbol of a pencil-geek, was just recognized as a tool for the purpose of correcting vision. The store staff was an optometrist wearing a white coat, which was far away from fashion. The Ivy’s Bible “TAKE IVY” was issued in 1965 and the appearance of students wearing eyewear could be confirmed, but young people who were sensitive to clothing at that time did not attempt to imitate that. Then, at what timing did it get involved with fashion?
1972 Reform to change medical device to fashion began.
Yamamoto Bojin Megane Co., Ltd. established Eyevan, Inc. Eyewear brand EYEVAN started with the concept of “Eyewear for dressing as a fashion accessory” for fashion brand Van Jacket presided by Mr. Kensuke Ishizu. Launching general optical frames.
Continue reading about the historic brand Eyevan in this Sun of Japan article