The Eyevan 790 was inspired by a masterpiece of an American eyeglass manufacturer created by a German designer in the early 2000s. In developing this model, the design team did not aim to reprint the masterpiece of the past, but to restore it as a beautiful image of the product, without daring to look at that product again, took on the challenge of creating a new design by recalling the memories of about 20 years ago that remain in their mind.
In terms of details, new ideas were added, such as the use of new parts for the screws that hold the lens in place, which are less likely to loosen and more aesthetically pleasing. We were able to create a completely new rimless frame through design work that mixes the exploration of past masterpieces with new ideas.
Eyewear for fashion. 49 years of EYEVAN.
Now one of the items that play a key role in the style is eyewear. There are countless kinds of materials and shapes, such as metal, acetate, square shape and P3 shape. It is common sense to change eyewear according to TPO: Time, Place or Occasion. Eyewear’s select shop is also here and there, and everyone enjoys selecting eyewear in the same sense as clothes and shoes. However, what they took for granted was completely opposite until the early 1970s.
Eyewear, as a symbol of a pencil-geek, was just recognized as a tool for the purpose of correcting vision. The store staff was an optometrist wearing a white coat, which was far away from fashion. The Ivy’s Bible “TAKE IVY” was issued in 1965 and the appearance of students wearing eyewear could be confirmed, but young people who were sensitive to clothing at that time did not attempt to imitate that. Then, at what timing did it get involved with fashion?
1972 Reform to change medical device to fashion began.
Yamamoto Bojin Megane Co., Ltd. established Eyevan, Inc. Eyewear brand EYEVAN started with the concept of “Eyewear for dressing as a fashion accessory” for fashion brand Van Jacket presided by Mr. Kensuke Ishizu. Launching general optical frames.
Continue reading about the historic brand Eyevan in this Sun of Japan article